Panic calls. They happen all too often. We received a frantic telephone call at noon recently from a company needing two flyers printed in full-color which had to be delivered by end of day to complete a time-sensitive mailing. The first flyer was a 4000 run, the second 13000. The price was a major concern.

The caller explained their color copier was too slow to make the deadline. They had contacted several other local printing companies, but found only one could complete both flyers by 5PM. However, that printer only offered digital printing, which put the price of the high quantity flyer way beyond reasonable.

Multicolor Printing was able to complete and deliver both items in just over three hours and meet their budget. This would not have been possible unless we offered both digital and offset printing. The lower quantity flyer was printed digitally on our Xerox Digital Color Press. The higher quantity flyer was printed on our Heidelberg Speedmaster 5-color offset press. Having BOTH digital and offset capability allowed us to produce each flyer  on equipment best suited for their required quantities. This efficiency kept their pricing to a minimum.

What are the lessons learned? There are at least 3…

1. Don’t waste your valuable time. Call Multicolor Printing FIRST!
2. Know the capabilities of your printing vendor. Make sure they offer a variety of production options to efficiently produce your various printing needs. Many storefront printers have very limited in-house production equipment (some have none). They outsource much of their work to internet printers and don’t tell you.
3. It’s doubtful you’ll find any printing company in South Florida (maybe the entire state) able to match Multicolor Printing’s in-house production capabilities which include: offset printing, digital printing, wide-format inkjet, embossing, foil stamping, die-cutting, and letterpress printing.

A recent article appearing in Scientific American strongly supports other evidence that most people understand and remember text better when read on paper rather than on an electronic screen. This may help explain why Direct Mail is exceedingly more successful than email marketing. (See this)

The article states that since 1980, more than one hundred studies have been conducted in the United States, U.K. Taiwan, Sweden, Norway, France and Japan to explore how people read and comprehend on paper versus screens.  Overwhelmingly, the studies conclude that readers prefer real paper over its electronic counterpart and achieve higher levels of comprehension and retention with paper.

Do you prefer to read on paper or screen?
Click HERE to take the poll.

The article outlines many of the advantages of paper…

‘Paper not only has inherent environmental features such as high recyclability, carbon storage, and a renewable primary raw material (wood, recycled and alternative fibers), it also is less distracting and allows the reader to focus on the text.  The absence of multi-tasking leads to a greater understanding of the subject matter and in turn, creates a memorable experience.’

Multicolor Printing knows a lot about papers. After all, we’ve been making quality products with paper for nearly 50 years!  More importantly, we offer an unmatched variety of in-house production methods to insure your budget and creativity will not be limited including Offset Printing, Digital Printing, Letterpress Printing, Large-format inkjet Printing, Embossing, Foil Stamping and Die Cutting.

Business Cards. We all use them. We all need them. But, do you ever think about the multitude of ingredients which go into making a great business card?

Thanks to Lily Herman at themuse.com, we have a handy infographic guide to show us …

Click on the graphic below to see the guide.

As helpful as this guide is, it leaves out a number of embellishments which can be added to business cards to REALLY make them pop. Among them are metallic inks, coatings, embossing, foil stamping and letterpress. Also… where’s the rule that says business cards have to have four square corners? Not us. A rounded top or cut edge can really make your card stand out.

Multicolor Printing has all these unique services IN-HOUSE. It’s a fact… we are literally, a business card factory.

So… follow Lily Herman’s helpful guide and then add some pizzazz to your cards.

Call us and we’ll show you how your business card really can be the best one at your next networking event.