For a well-rounded marketing campaign, direct mail and digital advertising work in tandem to achieve the best ROI.
That strong shift toward smaller runs of more targeted, personalized direct mail campaigns that tie into digital marketing efforts is a trend Andersen sees as well, noting, “Today’s direct mail is more effective, relevant, and timely thanks to more sophisticated audience selection and segmentation. This technology uses digital print to personalize every component of a mail piece, including letters, inserts, cards, and call-to-action reply devices that connect the physical mail to an online, digital marketing experience.”
-Printing Impressions (1)
We can work together with your marketing department on direct mail pieces. Please contact us today for a complimentary quote!
Source: (1) https://www.piworld.com/article/2020-direct-mail-outlook-combining-print-digital/