PRINTED NEWSLETTERS remain firmly entrenched in the marketing mix of savvy businesses and organizations. Why? Because when it comes to eyeballs and ‘deliverability’, printed newsletters have a huge advantage over emailed Newsletters. Want proof? Constant Contact is the 800 pound gorilla in the eNewsletter creation and delivery business, but guess what the AVERAGE OPEN RATE is for Constant Contact? 22% ! with a Click Through rate of 12%.
THAT MEANS 80% OF eNEWSLETTERS GO UNREAD!
Yep, nearly, 4 of every 5 eNewsletters are never even viewed! Just think of all the hard work associated with creating an eNewsletter, plus the monthly fees charged by the service provider… all for such a lousy delivery rate!
No one can ignore a well-designed printed newsletter in their mailbox. Even if only the front page is scanned by the reader, it’s mission accomplished. And let’s not forget how many people see a printed newsletter as it travels through the mail, sits on a desk or reception table, etc.
Multicolor Printing has a long history of printing newsletters of all sizes, quantities and color options. We can print AND MAIL any quantity cost-effectively, because of our HUGE ARRAY OF IN-HOUSE EQUIPMENT!
Do you have a printed newsletter in your company? Please call us for a competitive quote.
If you do not currently utilize a printed newsletter in your company’s marketing mix, perhaps you should. We’ll be happy to sit down with you and discuss their many benefits. Perhaps you should join organizations like those in this article who recognize just how critical a printed newsletter is to their marketing plan.