Newsletters And Your Business

Friends of Rupert J. Smith Library PRINTED NEWSLETTERS remain firmly entrenched in the marketing mix of savvy businesses and organizations. Why? Because  when it comes to eyeballs and ‘deliverability’, printed newsletters have a huge advantage over emailed...

We’re Here for You!

  We understand these are trying times for businesses and non-profit organizations. We are here for you and want to help. Ways to Reach Out to Your Customers:  Event Rescheduling: Let your customers know and send a postcard. We’ll handle the mailing for...

Direct Mail and Digital Advertising Work Hand in Hand

For a well-rounded marketing campaign, direct mail and digital advertising work in tandem to achieve the best ROI. That strong shift toward smaller runs of more targeted, personalized direct mail campaigns that tie into digital marketing efforts is a trend Andersen...

Printing on Paper vs Pixel

Printing on Paper vs PixelA recent article appearing in Scientific American strongly supports other evidence that most people understand and remember text better when read on paper rather than on an electronic screen. This may help explain why Direct Mail is...

Direct Mail Is Better

Direct Mail Is BetterWhat is the most effective way to promote your business today? Direct Mail is a strong choice. Consider this from the Target Marketing 6th Annual Media Usage Forecast:  In terms of absolute response rates, direct mail outperforms e-mail by a 34-1...

Invitation Printing

Invitation PrintingAnother example of the outstanding design talent located here on the Treasure Coast is the invitation package and program designed by Debbie Kearney at Barrows Kearney Design Group for the upcoming Humane Society of the Treasure Coast‘s annual...