DirectMail Stats

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How does a business promote itself most effectively today? A strong case can be made for direct mail.

Consider these facts:

  • ¬†According to the United States Postal Service Household Diary Study, 80% of households read or scan advertising mail.
  • ¬†A recent survey sponsored by the Direct Marketing Association and Pitney Bowes reported that 39% of respondents said they tried a business for the first time because of direct mail advertising, and 70% said they renewed a business relationship because of a direct mail promotion.
  • An iProspect study found that 67% of online searches were driven by offline messages, resulting in purchases 39% of the time. In addition, shoppers who receive a direct mail piece directing them to an online site spend, on average, 13% more than those who do not receive a printed piece.

Multicolor Printing has extensive experience with direct mail. We print and handle the mailing for hundreds of thousands of pieces each year and can help with all facets of your direct mail campaign including: design, printing, list generation, QR Code incorporation and mailing. Call us today to learn more… 772/287-1676.