BG, Inc. & Palm Beach Children’s Hospital at St. Mary’s… a Magnetic Partnership
This month we feature an advertising specialty item and an offset printing project we produced for BG, Inc., West Palm Beach, FL (formerly The Boner Group), a full-service, regional, Top-50 advertising agency, founded in 1990.
BG Inc. created the two-piece project for their client, Palm Beach Children’s Hospital at St. Mary’s (West Palm Beach). It consisted of a postcard-like, carrier card and a 3 x 4 magnet.
The 6 x 9 carrier postcard was printed on 100# Porcelain gloss cover stock, utilizing our 5-color Heidelberg offset press. Both sides of the card were printed in four color process. Our advertising specialty division, Wow! Logo Products, procured the magnet which was also printed in full-color. Its base was a 20 mil flexible vinyl magnetic material and its design featured generous areas for writing medical emergency numbers.
The goal of the project was to promote the Palm Beach Children’s Hospital InQuicker ER service to parents. Parents no longer need to wait in an ER waiting room when their child is sick; they can make an appointment and wait at home until their designated appointment time and be seen by a healthcare professional within 15 minutes.
The last phase of the project was completed in our bindery department after the cards were trimmed to their final size. First, two removable glue dots were placed on the back side of the carrier card. Then, a printed magnet was placed over the glue dots and affixed to the 5000 cards. A key aspect of the project was to choose a correct glue dot size and strength so the magnet would stay attached to the card until it could be removed by the recipient with little effort and no mess.
The cards will no doubt be a valuable marketing tool for the Medical Center when its personnel hand them out at various public relations events.