Fifteen years ago, they were perhaps the most utilized medium for advertising. A decade later they were declared all but dead. Today, they are being praised as a fresh approach for businesses to separate themselves from their competition. What are they? Printed marketing materials.

Why the reevaluation? Theories abound, but two stand out. First, their demise was greatly exaggerated. Second, digital advertising (web, email, mobile, social media, etc. – the supposed replacement for print marketing), is now experiencing the same problem faced by direct mail twenty years ago… too much junk. Simply put, there is just way too much digital noise out there. How many tweets do have to post to get a new customer? How many junk emails do you receive in your inbox each day?

What’s the answer… the inbox or the mailbox?

Today’s professional marketers have come up with a new buzzword to solve this dilemma, ‘multi-channel marketing’ which means, in short, use both.

So, printed marketing materials… the direct mail postcard, the self-mailer brochure, the utilitarian pocket folder and the sales letter on business stationery … are back (if they ever left).

Multicolor Printing is an expert in printed marketing materials. We have assembled an awesome array of production equipment to produce them very efficiently in small quantities or large… at factory direct prices.

Call us today. We’ll be happy to discuss which combination of printed marketing materials will work best for your business.

It is doubtful you will find a printing company anywhere in Florida that can match the extensive array of in-house capabilities available at Multicolor Printing. For nearly 50 years, Multicolor Printing, Stuart FL has been assembling and upgrading its equipment to provide our customers with the very best value, no matter how simple or complex their need. Our in-house services extend from simple, black & white digital printing & copying, to full-color, offset printing, die-cutting, embossing, foil stamping & wide-format inkjet.

No matter what your need: brochures, postcards, newsletters, stationery or invitations, we have a full-range of production options available. What’s the advantage to you? With all our production firepower, we can better control our schedules and costs. The result is great value for you.

So… be a smart print buyer. Send your printing to Multicolor Printing.

Multicolor Printing has a long history of partnering with non-profit organizations to help get their message out. We recognize the vital role non-profit organizations play in our community and as such, we offer our deepest discounts to 501c3 groups. Most often our partnerships revolve around brochures, postcards, letterheads, envelopes, invitation packages for gala fund-raising events or year-end appeal campaigns, including direct mail.

Non-profits, religious and charity organizations depend on donors for survival. Their goal is to reach all income levels of donors, from high income to low. Direct mail and printing in general are a mainstay of these organizations fundraising plans. In this endeavor, it is critical that non-profit organization be cautious in the types of printing they have produced, especially for appeal campaigns. If they print and mail items perceived to be too costly, the lower end of their donors might be offended. Conversely, if they mail something unprofessional or cheap, they run the risk of not being taken seriously by high-end donors.

At Multicolor Printing, we provide a variety of printing methods to cover both ends of this spectrum. We offer low-cost digital printing and black-ink offset printing for simple, small-quantity items such as letters, flyers and envelopes. In addition, we offer five-color offset printing for brochures, event posters and newsletters, as well as the embellishments: embossing, foil stamping and die cutting for eye-catching gala invitations.

To summarize, Multicolor Printing is a complete, one-stop print shop for non-profit organizations. We offer an outstanding balance of print production methods, a balance found no where else on the Treasure Coast. If you are responsible for your non-profit organizations printing needs, give us a call at 287-1676. We are certain you’ll be very pleased.

Although several, local political races are still to be decided, we would like to thank all the candidates for their participation in the 2012 election process. We are proud we had the opportunity to team with many of the candidates during this election cycle. The products and services we provided to candidates covered pretty much the full-gamut of political printing needs including:

Bumper Stickers

Postcards

Appeal Letters & Envelopes

Palm Cards

Brochures

Invitations

Posters

Yard Signs

Candidate Petition Forms

Letterheads & Envelopes

Event Signs

Tee Shirts

Banners

Graphic Design

Mailing Services

We would like to thank the following candidates for choosing Multicolor Printing as their printing team member and we look forward to working with them again:

Ed Ciampi

Henry Copeland

Tony George

John Haddox

Nancy Kline

Drew Pittman

Anne Scott

Calvin Turnquist

Allen West

We would be remiss if we did not mention that other candidates asked us to help with their campaigns too, but we had to decline. In the interest of full-disclosure, some candidates chose not to work with us as we were already producing some of their competitor’s materials. We would also like to point out that several candidates chose not to work with local vendors and had their campaign products and services produced outside their local voting district. This seems unconscionable at any time, but seems particularly insensitive in light of the current economic condition of our region.

In addition, we greatly appreciate the opportunity to have produced many of the printing needs for Supervisor of Elections, Vicky Davis and her terrific staff at the Martin County Elections office.

We Offer Both

Are you confused about the differences between offset printing and digital printing? Do you know the advantages of each? At Multicolor Printing, we are both a digital printing company and an offset printing company, so we can provide an objective perspective on both options.

Here is a short summation of each:

OFFSET PRINTING:

• Higher Quality (although, for average need, digital is a quality product as well)
• Prints specific ink colors best (PMS color match)
• Prints screen tints better (a percentage of a solid color)
• Much lower cost per piece at higher quantities (especially over 1000 quantity)
• Larger sheet size capability (digital is usually limited to 13 x 19)
• Heavier (thicker) paper options- up to 17pt and higher

DIGITAL PRINTING:

• Best for quickest turn-around times
• Best for small quantities
• Best prices per piece for small quantities.
• One piece of equipment can perform multiple operations (print, staple, fold)
• Can allow for personalized or variable data on every piece

As noted above, we offer both offset and digital printing, so it’s not unusual for us to use a combination of both printing formats on one project. For instance, we utilize offset and digital printing methods quite frequently on invitation packages in which the invitations will print via offset, but the RSVP cards will print digitally. Books are another example. We often print the full-color covers utilizing offset printing, but the black and white text pages will print on our digital press.

But, you needn’t worry. You don’t have to concern yourself about which printing method your project will require. We take care of that for you. All you need to know is that Multicolor Printing has a variety of IN-HOUSE production methods (unmatched on the Treasure Coast) which assure you the best quality and value. So relax. If you are in need of brochures, newsletters, invitations, posters, newsletters, postcards, stationery, business cards, note cards, or any printed product, we have the press for you. It’s just another part of our superior service.