Direct Mail Works

Direct Mail WorksCLICK TO ENLARGE How does a business promote itself most effectively today? A strong case can be made for direct mail. Consider these facts:  According to the United States Postal Service Household Diary Study, 80% of households read or scan...

What Price, Price?

What Price, Price?The following article appeared in Graphics Arts Magazine– January 1987. This is an excerpt from that article. Part I What Price,...