A recent article appearing in Scientific American strongly supports other evidence that most people understand and remember text better when read on paper rather than on an electronic screen. This may help explain why Direct Mail is exceedingly more successful than email marketing. (See this)

The article states that since 1980, more than one hundred studies have been conducted in the United States, U.K. Taiwan, Sweden, Norway, France and Japan to explore how people read and comprehend on paper versus screens.  Overwhelmingly, the studies conclude that readers prefer real paper over its electronic counterpart and achieve higher levels of comprehension and retention with paper.

Do you prefer to read on paper or screen?
Click HERE to take the poll.

The article outlines many of the advantages of paper…

‘Paper not only has inherent environmental features such as high recyclability, carbon storage, and a renewable primary raw material (wood, recycled and alternative fibers), it also is less distracting and allows the reader to focus on the text.  The absence of multi-tasking leads to a greater understanding of the subject matter and in turn, creates a memorable experience.’

Multicolor Printing knows a lot about papers. After all, we’ve been making quality products with paper for nearly 50 years!  More importantly, we offer an unmatched variety of in-house production methods to insure your budget and creativity will not be limited including Offset Printing, Digital Printing, Letterpress Printing, Large-format inkjet Printing, Embossing, Foil Stamping and Die Cutting.

Business Cards. We all use them. We all need them. But, do you ever think about the multitude of ingredients which go into making a great business card?

Thanks to Lily Herman at themuse.com, we have a handy infographic guide to show us …

Click on the graphic below to see the guide.

As helpful as this guide is, it leaves out a number of embellishments which can be added to business cards to REALLY make them pop. Among them are metallic inks, coatings, embossing, foil stamping and letterpress. Also… where’s the rule that says business cards have to have four square corners? Not us. A rounded top or cut edge can really make your card stand out.

Multicolor Printing has all these unique services IN-HOUSE. It’s a fact… we are literally, a business card factory.

So… follow Lily Herman’s helpful guide and then add some pizzazz to your cards.

Call us and we’ll show you how your business card really can be the best one at your next networking event.

It is doubtful you will find a printing company anywhere in Florida that can match the extensive array of in-house capabilities available at Multicolor Printing. For nearly 50 years, Multicolor Printing, Stuart FL has been assembling and upgrading its equipment to provide our customers with the very best value, no matter how simple or complex their need. Our in-house services extend from simple, black & white digital printing & copying, to full-color, offset printing, die-cutting, embossing, foil stamping & wide-format inkjet.

No matter what your need: brochures, postcards, newsletters, stationery or invitations, we have a full-range of production options available. What’s the advantage to you? With all our production firepower, we can better control our schedules and costs. The result is great value for you.

So… be a smart print buyer. Send your printing to Multicolor Printing.

Another example of the outstanding design talent located here on the Treasure Coast is the invitation package and program designed by Debbie Kearney at Barrows Kearney Design Group for the upcoming Humane Society of the Treasure Coast‘s annual fundraising gala named, ‘Dancing through the Decades’.

Die cut RSVP card

The main feature of the four piece invitation package is the circular die cutting for the full-color invitations and RSVP cards. As you can see, the invitation was designed to look and feel like an actual record album, while the RVSP card replicates a compact disk. Both items were printed on our 5-color Heidelberg Speedmaster offset press and then die cut on our Heidelberg KSBA die cutting press.

Cover for Clawsmopolitan Program

There is no doubt the recipients of the invitation felt like dancing as soon as they received the package in the mail and opened the outer envelope. A big thanks to Jackie Ranaldo, Community Relations Manager at the Humane Society, for choosing Multicolor Printing to produce and mail the package.

Multicolor Printing has a long history of partnering with non-profit organizations to help get their message out. We recognize the vital role non-profit organizations play in our community and as such, we offer our deepest discounts to 501c3 groups. Most often our partnerships revolve around brochures, postcards, letterheads, envelopes, invitation packages for gala fund-raising events or year-end appeal campaigns, including direct mail.

Non-profits, religious and charity organizations depend on donors for survival. Their goal is to reach all income levels of donors, from high income to low. Direct mail and printing in general are a mainstay of these organizations fundraising plans. In this endeavor, it is critical that non-profit organization be cautious in the types of printing they have produced, especially for appeal campaigns. If they print and mail items perceived to be too costly, the lower end of their donors might be offended. Conversely, if they mail something unprofessional or cheap, they run the risk of not being taken seriously by high-end donors.

At Multicolor Printing, we provide a variety of printing methods to cover both ends of this spectrum. We offer low-cost digital printing and black-ink offset printing for simple, small-quantity items such as letters, flyers and envelopes. In addition, we offer five-color offset printing for brochures, event posters and newsletters, as well as the embellishments: embossing, foil stamping and die cutting for eye-catching gala invitations.

To summarize, Multicolor Printing is a complete, one-stop print shop for non-profit organizations. We offer an outstanding balance of print production methods, a balance found no where else on the Treasure Coast. If you are responsible for your non-profit organizations printing needs, give us a call at 287-1676. We are certain you’ll be very pleased.

Keller Medical, Inc. (Stuart, Florida) contacted Multicolor Printing recently for the production of  ‘Take-One’ counter displays for their Marsupial® product brochures. The Marsupial® is a post surgery drain pouch produced by Keller Medical which also manufacturers the Keller Funnel, a delivery system for silicon gel breast augmentation used successfully in more than 50,000+ augmentation and reconstruction procedures.

The counter display consists of two, die cut parts, a 10 x 12, stand-up backboard and a 8.5 x 5.5,  take one pocket designed to hold 4 x 9 rack brochures. Both of the parts were printed in full color on 100# coated cover stock utilizing our in-house, Xerox 700, digital color press. After printing, the two pieces were mounted with spray adhesive to 60pt chipboard and die cut utilizing a set of custom cutting dies, one for each piece. The final step in the construction process was to mount the backboard to a double-wing easel.

The result, once the two pieces are joined by fitting each part through die-cut slots, is a counter display which will be seen in doctor’s offices around the globe.

Die Cutting

Custom cutting dies can add significantly to the cost of a printed piece especially if it is intricately designed. The greater the number of turns and punch-outs in the piece, the higher the cost of the die. One way Multicolor Printing can help you save money on the cost of die cutting is to ask if we have a die already in existence which you can use on your project.

Die Cut Menu

Multicolor Printing has had in-house die cutting capabilities for many decades and we have a substantial collection of custom dies which you may be able to work into your design… at substantial savings. This is especially true for simpler jobs, such as circles and rectangles. Need a die cut pocket folder with glued pockets and business card slits? We have dozens of dies on hand to fit almost any need.

Considering die cutting for your next project? Give Multicolor Printing a call at 772-287-1676.

Have you ever visited your local printing company and witnessed one of your jobs being printed on press? Perhaps you should. You might be surprised by what you see, that is, if you get to see anything at all. A recent visitor to our plant shared with us her experience with a local ‘printer’ who produced her brochure incorrectly. When she demanded to watch the reprint of the job being printed on press, she learned she would have to drive to Miami, because the ‘printer’ she entrusted her work to, did only graphic design in-house and sent all his customer’s printing needs to “various on-line print companies located throughout the country.”

There are a myriad of printing sources available to print buyers today, but as always… BUYER BEWARE. Many of these, so-called, print vendors HAVE NO EQUIPMENT, EMPLOY NO LOCAL EMPLOYEES AND COLLECT NO LOCAL TAXES TO HELP OUR COMMUNITY AND LOCAL ECONOMY. They are merely brokers who send their customer’s jobs to some far-off internet producer located hundreds or even thousands of miles away. In most cases these jobs are gang-run on a very large press sheet with many other similar jobs… hardly the quality control you should demand.

At Multicolor Printing, we encourage our customers and prospects to visit our plant. We are proud of the vast array of equipment we have assembled during our 45 years of doing business HERE on the Treasure Coast. Our in-house production capabilities include: offset printing, digital printing, large format printing, embossing, foil stamping and die cutting,

Don’t have buyer’s remorse. Educate yourself… know your print supplier’s IN-HOUSE CAPABILITIES.