Emergency PrintingPanic calls. They happen all too often. We received a frantic telephone call at noon recently from a company needing two flyers printed in full-color which had to be delivered by end of day to complete a time-sensitive mailing. The first flyer was a...
Printing on Paper vs PixelA recent article appearing in Scientific American strongly supports other evidence that most people understand and remember text better when read on paper rather than on an electronic screen. This may help explain why Direct Mail is...