Looking for a great, local printing company? Click on the image for a video highlighting three helpful tips from our president, Steve Schmoyer. See why Multicolor Printing can meet all your printing needs including: digital printing, offset printing, letterpress printing, embossing, foil stamping, die cutting and mail services. We’ve been providing the best, quality printing and pricing since 1967.

Here are the most common PDF errors we receive from files supplied to us by our customers.

1. No Bleeds !!!
2. Resolution Of Images Is Too Low
3. Wrong Panel Sizes For Correct Folding
   
4. Spot Colors Not Converted To CMYK
5. Missing Or Partially Embedded Fonts
6. Black Solids Not Converted to ‘Rich Black’
7. Overprint/ Knockout Setting Are Wrong
8. RGB Color Space In Place Of CMYK
9. Gradient Resolution Is Too Low
10. No Bleeds… Again !!!

It wasn’t long ago when business of all sizes utilized printed newsletters in their strategic marketing mix. Then came the digital revolution and its pundits proclaiming, ‘eNewsletters rule’, ‘print is dead’, or some other end-of-print prediction. How wrong they were (and continue to be).

ITS Telecom Newsletter

The reality is, printed newsletters remain very much in the marketing mix and will continue to do so because of their strong, multi-purpose use. This is especially true now that digital printing technology allows companies to print newsletters, even in micro-quantities, at prices which compare very favorably with E-blast newsletters.

When it comes to ‘deliverability’, printed newsletters have a huge advantage over eNewsletters. Constant Contact is the 800 pound gorilla in the eNewsletter creation and delivery business, but guess what the AVERAGE OPEN RATE is for Constant Contact? Their own records indicate the industry-wide norm for eNewsletters is an Open Rate of 22% and a Click Through rate of around 12%.

22% !!!

Meaning, 4 out of every 5 eNewsletters are never even looked at by the recipient! Just think of all the hard work associated with creating an eNewsletter, plus the monthly fees charged by the service provider… all for such a lousy delivery rate!

Strategic Wealth Management Newsletter

That is a horrible record, especially when you consider the extremely high delivery rate of the US mail. And let’s not forget how many people see a printed newsletter (in addition to the recipient) as it travels through the mail, sits on a desk or reception table, etc.

Multicolor Printing has a long history of printing newsletters of all sizes, quantities and color options. We can print any quantity efficiently and thus, cost-effectively, because we offer both digital printing and offset printing… in-house.

Gunster Newsletter

Do you have a printed newsletter in your company? Please call us for a competitive quote.

If you do not currently have a printed newsletter, perhaps you should. We’ll be happy to sit down with you and show you how easy and effective one can be. Join companies like those you see in this article who recognize how critical a printed newsletter is to their marketing plan and who rely on Multicolor Printing to print their message properly and as economically as possible. CLICK ON EACH NEWSLETTER TO ENLARGE.

We Offer Both

Are you confused about the differences between offset printing and digital printing? Do you know the advantages of each? At Multicolor Printing, we are both a digital printing company and an offset printing company, so we can provide an objective perspective on both options.

Here is a short summation of each:

OFFSET PRINTING:

CLICK ON one of our Heidelberg offset presses.

• Higher Quality (although, for average need, digital is a quality product as well)
• Prints specific ink colors best (PMS color match)
• Prints screen tints better (a percentage of a solid color)
• Much lower cost per piece at higher quantities (especially over 1000 quantity)
• Larger sheet size capability (digital is usually limited to 13 x 19)
• Heavier (thicker) paper options- up to 17pt and higher

DIGITAL PRINTING:

CLICK ON our Xerox 700 Digital Press

• Best for quickest turn-around times
• Best for small quantities
• Best prices per piece for small quantities.
• One piece of equipment can perform multiple operations (print, staple, fold)
• Can allow for personalized or variable data on every piece

As noted above, we offer both offset and digital printing, so it’s not unusual for us to use a combination of both printing formats on one project. For instance, we utilize offset and digital printing methods quite frequently on invitation packages in which the invitations will print via offset, but the RSVP cards will print digitally. Books are another example. We often print the full-color covers utilizing offset printing, but the black and white text pages will print on our digital press.

But, you needn’t worry. You don’t have to concern yourself about which printing method your project will require. We take care of that for you. All you need to know is that Multicolor Printing has a variety of IN-HOUSE production methods (unmatched on the Treasure Coast) which assure you the best quality and value. So relax. If you are in need of brochures, newsletters, invitations, posters, newsletters, postcards, stationery, business cards, note cards, or any printed product, we have the press for you. It’s just another part of our superior service.

Have you ever visited your local printing company and witnessed one of your jobs being printed on press? Perhaps you should. You might be surprised by what you see, that is, if you get to see anything at all. A recent visitor to our plant shared with us her experience with a local ‘printer’ who produced her brochure incorrectly. When she demanded to watch the reprint of the job being printed on press, she learned she would have to drive to Miami, because the ‘printer’ she entrusted her work to, did only graphic design in-house and sent all his customer’s printing needs to “various on-line print companies located throughout the country.”

There are a myriad of printing sources available to print buyers today, but as always… BUYER BEWARE. Many of these, so-called, print vendors HAVE NO EQUIPMENT, EMPLOY NO LOCAL EMPLOYEES AND COLLECT NO LOCAL TAXES TO HELP OUR COMMUNITY AND LOCAL ECONOMY. They are merely brokers who send their customer’s jobs to some far-off internet producer located hundreds or even thousands of miles away. In most cases these jobs are gang-run on a very large press sheet with many other similar jobs… hardly the quality control you should demand.

At Multicolor Printing, we encourage our customers and prospects to visit our plant. We are proud of the vast array of equipment we have assembled during our 45 years of doing business HERE on the Treasure Coast. Our in-house production capabilities include: offset printing, digital printing, large format printing, embossing, foil stamping and die cutting,

Don’t have buyer’s remorse. Educate yourself… know your print supplier’s IN-HOUSE CAPABILITIES.

CLICK TO ENLARGE

How does a business promote itself most effectively today? A strong case can be made for direct mail.

Consider these facts:

•  According to the United States Postal Service Household Diary Study, 80% of households read or scan advertising mail.
•  A recent survey sponsored by the Direct Marketing Association and Pitney Bowes reported that 39% of respondents said they tried a business for the first time because of direct mail advertising, and 70% said they renewed a business relationship because of a direct mail promotion.
• An iProspect study found that 67% of online searches were driven by offline messages, resulting in purchases 39% of the time. In addition, shoppers who receive a direct mail piece directing them to an online site spend, on average, 13% more than those who do not receive a printed piece.

Multicolor Printing has extensive experience with direct mail. We print and handle the mailing for hundreds of thousands of pieces each year and can help with all facets of your direct mail campaign including: design, printing, list generation, QR Code incorporation and mailing. Call us today to learn more… 772/287-1676.